Jaeger-Lecoultre: Reverso

Dive into the captivating history of one of the world’s most iconic wristwatches with “Jaeger-LeCoultre: Reverso.” This beautifully illustrated book, featuring archive images and original photography, is brought to life with an engaging text by Nicholas Foulkes, a noted author, historian, journalist, and horological specialist.

The Reverso was born in 1931 during the height of the Art Deco period, designed to withstand the rigors of polo matches. Its sleek form and unique reversible case captured the spirit of an era when modernity was transforming every aspect of life—from social customs to architecture, music, and sport. For 90 years, the Reverso has been a timeless symbol of modernity, constantly reinventing itself while staying true to its original identity. What began as a functional design with a blank metal flip side became a canvas for creative expression, adorned with enamel, engravings, and gemstones.

This book not only traces the Reverso’s evolution over the past nine decades—with over 50 calibres and hundreds of dials—but also delves into the cultural and social changes that influenced its creation and continual reinvention. It shares the personal stories of more than a dozen Reverso owners who have customized their watches in meaningful ways.

“Jaeger-LeCoultre: Reverso” also tells the fascinating tale of the brand’s founders, their groundbreaking inventions, and the development of the Maison as an integrated Manufacture with 180 skills united under one roof. This book is a celebration of the Reverso’s enduring legacy and the rich history of Jaeger-LeCoultre.