Royal Oak: From Iconoclast To Icon

Royal Oak: From Iconoclast to Icon – A Tribute to a Revolutionary Timepiece

Delve into the rich history of one of the most groundbreaking watches ever created with Royal Oak: From Iconoclast to Icon. This stunning book, published by Assouline, chronicles the journey of Audemars Piguet’s Royal Oak from its controversial beginnings to its status as a modern-day legend. Authored by journalist and historian Bill Prince, the book is a must-read for any watch enthusiast or design aficionado.

The Story Behind the Royal Oak

Introduced in 1972, the Royal Oak was a bold departure from traditional watch design. Created by legendary designer Gérald Genta, it was the world’s first luxury sports watch crafted from stainless steel—an audacious move for its time. With its iconic octagonal bezel, exposed screws, and integrated bracelet, the Royal Oak redefined what a luxury timepiece could be. Initially polarizing, it has since become a symbol of innovation, artistry, and timeless appeal.

Inside the Book

Royal Oak: From Iconoclast to Icon takes readers behind the scenes of this horological masterpiece through:

• Captivating Visuals: Stunning images, including archival photos, rare sketches, and new photography that bring the Royal Oak’s evolution to life.

• In-Depth History: Explore the origins of the Royal Oak, the challenges it faced, and how it became a global icon.

• Insightful Commentary: Bill Prince expertly narrates the story of Audemars Piguet and the cultural shifts that the Royal Oak has mirrored over five decades.

Why This Book is a Must-Have

• Celebrate Design Innovation: Understand the bold vision that made the Royal Oak a game-changer.

• Horological Heritage: Trace the evolution of a watch that has shaped the luxury sports watch category.

• A Collector’s Essential: This book is perfect for anyone passionate about Audemars Piguet, design, or watchmaking history.

Whether you’re a seasoned watch collector or simply captivated by the artistry of fine watchmaking, Royal Oak: From Iconoclast to Icon offers an intimate look at one of the most influential timepieces ever created.