Jaeger-Lecoultre: Reverso
Nicholas Foulkes
Jaeger-LeCoultre Reverso: A Legendary Timepiece and Its Story
Discover the fascinating history of one of the world’s most iconic watches with Jaeger-LeCoultre: Reverso. This beautifully illustrated book, written by renowned author and horological expert Nicholas Foulkes, takes you on a journey through nine decades of innovation, artistry, and timeless design.
The Story Behind the Reverso
Born in 1931 at the height of the Art Deco movement, the Jaeger-LeCoultre Reverso was designed to withstand the demands of polo matches while embodying the elegance of its era. Its ingenious reversible case wasn’t just functional—it became a canvas for personal expression, showcasing enamel art, engravings, and even gemstones. Over the years, the Reverso has constantly reinvented itself, staying true to its roots while adapting to modern tastes.
Inside the Book
Jaeger-LeCoultre: Reverso brings the Reverso’s legacy to life through:
• Stunning Visuals: Archive images and original photography that capture the Reverso’s evolution.
• Engaging Text: Written by Nicholas Foulkes, the book dives deep into the watch’s cultural, social, and historical impact.
• A Tale of Innovation: Learn about Jaeger-LeCoultre’s founders, groundbreaking inventions, and the creation of their fully integrated Manufacture, where 180 skills are united under one roof.
• Personal Stories: Hear from over a dozen Reverso owners who share their unique customizations and the meaningful connections they have with their watches.
Why This Book is a Must-Read
• Horological History: Explore the Reverso’s journey from a practical design to a timeless masterpiece.
• Art Deco Legacy: Understand how the spirit of the 1930s shaped the Reverso’s iconic aesthetic.
• Enduring Influence: Celebrate 90 years of a watch that continues to inspire collectors and enthusiasts worldwide.
Whether you’re a seasoned watch collector or someone passionate about design, Jaeger-LeCoultre: Reverso offers an unparalleled glimpse into the artistry and heritage of this legendary timepiece.
British historian, author, and journalist Nicholas Foulkes is cofounder and editor in chief ofFinch’s Quarterly Review, luxury editor of BritishGQ, and contributing editor toFinancial Times’s How to Spend ItandVanity Fair. His other books for Assouline includeHigh Society: The History of America’s Upper Class(2008),Bals: Legendary Costume Balls of the Twentieth Century(2011),Nardi(2012),Swans: Legends of the Jet Society(2013), andThe Impossible Collection of Watches(2014).
PAGE COUNT
200 pages
NUMBER OF ILLUSTRATIONS
150
LANGUAGE
English
RELEASED ON
January 2021
DIMENSIONS
W 28 x L 36 x D 4 cm
COVER MATERIALS
Silk hardcover in a luxury slipcase
ISBN
9781614289555
WEIGHT
2.94 kg
AUTHOR
Nicholas Foulkes
Why Certified Horology?
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"In the heart of the Vallée, since 1833" — JLC
Why We Certified - Jaeger-Lecoultre: Reverso
Beautiful craftsmanship aside, Jaeger-Lecoultre: Reverso is a book that dives deep into one of the most iconic watches of all time. Arguably one of the first-ever sports watches, The JLC Reverso is the perfect execution of form follows function. Flip through from front to back, JAEGER-LECOULTRE: REVERSO is one to have.
About Assouline
Assouline is a luxury publishing house renowned for its beautifully crafted books that celebrate art, culture, design, fashion, and travel. Founded in 1994 by Prosper and Martine Assouline, the brand has established itself as a pioneer in the realm of coffee table books, blending striking visuals with compelling narratives. Each Assouline book is a work of art, characterized by meticulous attention to detail, premium materials, and an unmistakable aesthetic that embodies sophistication and style.